Self-employed agency market share grow as online firms fade

Self-employed agents saw their market share rise to almost 2% in 2024 while online brands continue to dwindle.

New data from TwentyEA shows self-employed agents grew their market share of newly instructed sales properties in 2024 by almost one third, most notably increasing their portfolios for terraced houses and properties within the price bracket of £200,000 to £350,000.

Self-employed agents’ market share rose by 0.4 percentage points to secure 1.8% of the overall market – a year-on-year rise of 31%.

In contrast, online agents’ market share dropped by 0.4 percentage points to 5.2% of the overall market for new instructions – which equates to a YoY drop of over 7%.

Further analysis shows that self-employed agents gained across every single price category.

For online agents, their market share of new instructions fell in all price bands except £1m+ properties. Their most significant decline in market share was seen in the least expensive properties of up to £200,000.

Regional analysis showed online agents lost ground across the UK, except for the South West. Estate Agent Today