Online agent market share dwindles as self-employed model gains ground

Self-employed agents continued to gain market share of newly instructed sales properties in 2024 by nearly one third, says data consultancy Twenty EA.

Self-employed agents most notably increased their portfolios for terraced houses and properties within the price bracket of £200k to £350k.

A breakdown of the figures showed self-employed agents’ market share rose by 0.4 percentage points to secure 1.8% of the overall market – a tear-on-year rise of 31%.

In contrast, online agents’ market share dropped by 0.4 percentage points to 5.2% of the overall market for new instructions – which equates to a year on year drop of over 7%.

Online agents are defined as those who do not have a high street branch network, while self-employed agents are those identified as brands who contract with self-employed personnel and in this relationship, the brand does not determine the territory or the conditions of employment. .. Letting Agent Today